Connecting Industries Worldwide

Pride Tour 2018: Daimler supports tolerance and diversity worldwide

Supporting the slogan "We live diversity!", Daimler will be participating in 17 Pride parades and events all over the world.

The tour kicks off on June 10th in Detroit before moving on to Tel Aviv (June 14th), Bangkok (June 15th), Vienna (June 16th), Portland (June 17th) and Mexico City (June 23rd). The next stops are the Christopher Street Day parades in Cologne (July 8th), Munich (July 14th), Berlin, Stuttgart (both on July 28th), Hamburg (August 4th) and Bremen (August 25th), as well as events in Vancouver (August 5th), Austin (August 11th), Montreal (August 19th), Dallas (September 16th) and last but not least Fort Worth (October 6th). Around the world, in total around 1000 employees will ride along on the Mercedes-Benz Trucks and Buses which have been specially prepared for the Pride parades. Furthermore, all employees are invited to accompany the parades.

Wilfried Porth, Board Member for Human Resources and Director of Labour Relations and Mercedes-Benz Vans at Daimler AG: "Diversity is the driving force behind our ideas, our change and our culture of innovation. Diversity increases our potential and our creativity. As a company, it makes us more successful and creates clear competitive advantages. With our engagement, we want to support integration and solidarity and show that Daimler stands for tolerance, respect and openness." The Daimler Pride Tour shows the strong commitment to tolerance and diversity in the company´s workforce. Daimler stands for a culture of respect and mutual acceptance, regardless of origin, religion, gender, age or sexual orientation.

Daimler AG committed itself many years ago to ensure diversity in the workforce. Diversity management has been an important component of the business strategy since 2005. In personnel aspects and all development processes, Daimler places a particular focus on encouraging various dimensions of diversity. In 2014, diversity management at Daimler was awarded the Max Spohr Prize by the Völklinger Kreis Association of Gay Manager.

At various locations, the tour will be supported by Daimler employee networks. For example, by GL@D (Gay Lesbian Bisexual Transgender+ at Daimler) in Germany, Austria, Thailand and Israel; by Equal (employee network at Daimler Trucks North America) in Portland, and by Spectrum (employee network at Mercedes-Benz Financial Services USA) in Dallas, Fort Worth and Detroit.

GL@D is one of more than 20 employee networks in the group and has more than 170 members. Since 2009, the network has set itself the goal to nurture a tolerant business culture and is the first contact to LGBT+ topics at work. Members regularly exchange ideas and take part in events, such as the German Diversity Day or the Sticks and Stones career trade fair. The employee network Equal was established in October 2014 and connects employees at Daimler Trucks North America in Portland. Spectrum was founded in 2016 within Mercedes-Benz Financial Services USA. Tobias Dettinger, representative of the GL@D network on the Pride Tour: "We think it's great that the company's Pride Tour this year will also be an international affair representing the values of diversity, tolerance and openness. Together with our colleagues, we're looking forward to being part of the parades across several continents and further expanding our international network."