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BASF and Landa partner to create revolutionary pigments for automotive coatings


BASFBASF and Landa Labs announced their strategic long-term partnership on April 4th at the European Coatings Show (ECS) in Nuremberg, Germany. Under this exclusive agreement, BASF will employ Landa’s revolutionary nano-pigment technology in a new portfolio of easy dispersible ultra-high transparency pigments marketed under the Colors & Effects brand.



“We are very excited to partner with Landa in this cutting-edge venture,” said Alexander Haunschild, Senior Vice President, Pigments, BASF. “We see the remarkable impact that Benny Landa and his company are having in the printing industry and are proud to bring this amazing technology to our customers in the automotive coatings market. This long-term collaboration demonstrates our commitment to differentiate our customers’ business by bringing new technology to demanding markets.”

The Landa nano-pigment technology – originally developed for the printing industry – allows BASF to introduce a new generation of Colors & Effects pigments with the highest quality consistency for the final automotive coating. The smaller size and narrower particle distribution leads to a thinner, higher chroma coating.

“We are proud to establish this global partnership with BASF and its Colors & Effects team,” said Benny Landa, Chairman of the Landa Group. “By combining our technologies and expertise, we can provide fantastic new products to the automotive coatings market. This synergistic alliance has the potential to disrupt the market.”

“This is an industry first,” said Stefan Suetterlin, Vice President of Global Business Management, Pigments, BASF. “For decades, our customers have been looking for an advancement like this in the industry. Using this technology will allow us to create new products for automotive coatings and we are excited to announce this at the European Coatings Show.”

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