Two iconic “ices” help introduce world’s first craft ice refrigerator from LG
LG threw the ultimate home entertainment-themed party with a multi-room pop-up bar in New York City last week and invited guests to raise a glass to the industry’s first-ever refrigerator to produce large, slow-melting ice – LG InstaView Door-in-Door Refrigerators with Craft Ice.
Along with cooling and styling upgrades, the new LG InstaView Refrigerators are the first and only to produce automatically three custom types of ice: slow-melting, round LG Craft Ice in the freezer drawer, and cubed and crushed ice in the door. And with LG’s new measured water dispenser, consumers can expertly create the perfect drink right at home – from craft cocktails and whiskey to lemonade and iced coffee.
At the The Craft Ice House by LG, guests experienced first-hand how LG InstaView Refrigerators with Craft Ice take home entertaining to the next level while enjoying artfully crafted cocktails and mocktails created by leading local mixologists featuring LG’s exclusive Craft Ice, along with live music, games and an epic cocktail competition between two iconic ices: Vanilla Ice and Ice-T.
The Craft Ice House features four distinct home settings – a family room, garden patio, whiskey library and game room – with each demonstrating how LG InstaView Refrigerators are the ultimate home entertaining advantage. LG QuadWash dishwashers with TrueSteam were on hand to handle the clean-up all the while eliminating water spots on glassware by up to 60%.