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Kinetic Vision to present new eCommerce packaging simulations at Pack Expo 2018

Kinetic Vision’s Modelling + Simulation group will roll out their new virtual eCommerce packaging testing system that helps companies secure shipping certifications that companies like Amazon and Walmart require.

“Our background in stress analysis, finite element analysis, and modelling and simulation gives us a unique advantage in helping consumer product companies optimise their products to pass shipment testing requirements,” said Jim Topich, VP of Engineering for the company.

The Kinetic Vision system focuses on assisting with ISTA® certification and also ISTA®6, the version required by Amazon. ISTA® stands for the International Safe Transit Association and is the leading industry developer of testing protocols and design standards that define how packages should perform to ensure the protection of their contents. Kinetic Vision’s virtual system tests products that “Ships In Own Container” and items placed into a master shipping container. While physical testing is ultimately required to comply with the ISTA® specifications, computer simulations of comparable test procedures can be utilised to rapidly predict and optimise packaging performance. Digital testing enables significant time and costs savings over manual trial-and-error approaches.

“Products that were once designed for palletised delivery are now being shipped directly to the consumer. That’s convenient for the buyer, but a headache for the manufacturer. The only way to rapidly adjust packaging is through simulation, and our system gives manufacturers a way to test and react even before physical models are made” said Mr Topich.

The company will be showcasing its virtual eCommerce system at the Pack Expo trade show, taking place at Chicago’s McCormick Place from 15th - 17th October. Pack Expo is the world’s largest packaging trade event with an estimated 50,000 attendees and over 2,500 industry exhibitors. Kinetic Vision’s booth is #E-10505, located in the Lower Lakeside centre at McCormick Place. Learn more at